ORGANIC SEO
... is a process of improving your web pages to rank higher in search engine results pages without paying for ads. It's a long-term strategy that can drive consistent, high-quality traffic to your website. SEO is also an investment. The cost of a basic SEO is included in all websites that I build. If you ask any web strategist, they will confirm, a website without SEO is untethered. You may save some money by not including SEO on a website, but the consequences are – I guarantee – not what you are expecting.
A website without SEO becomes less visible in search engine results. This means fewer potential customers can find you online, leading to decreased traffic and potential loss of business. Over time, your site may become outdated and irrelevant, further impacting your online presence.
Basic SEO is essential for any website. It's the foundation for improving your online visibility. By optimizing your site with relevant keywords, creating quality content, and ensuring a good user experience, you can significantly boost your chances of ranking higher in search engine results. Even a small improvement in your search ranking can lead to increased organic traffic and potential customers.
Websites will be indexed far more quickly, and rank higher when optimized.
Implementing basic SEO principles yields substantial benefits without a major time commitment. It's a cost-effective way to enhance your website's performance and reach a wider audience.
While there is no direct alternative to SEO for organic search visibility, you can use paid advertising to drive immediate traffic. Additionally, focusing on building a strong brand presence through social media, content marketing, and email campaigns can help attract visitors and customers outside of search engines.
Long-term organic traffic growth
SEO is fundamental for driving organic traffic to your website. Unlike paid advertising,
which stops when you stop paying, a well-executed SEO strategy provides
sustained traffic over time. By ranking higher in search engine results
pages (SERPs) for relevant keywords, your site can attract more
visitors without the recurring cost of ads.
Compared to paid search strategies, SEO is often more cost-effective
in the long run. It requires an upfront investment in time, effort, and
possibly money if you hire experts. However, once your site begins to
rank for relevant terms, the cost per acquisition decreases, and the
value increases over time as you continue attracting free organic
traffic.